Welcome to Market-Intelligence.io!

Leadership
Stephen Kraus
July 5, 2018

Welcome to Market-Intelligence.io!  

With the help of many others, we aspire to make this the leading site for content and community related to market intelligence.   What it is.  How to build it.  How to scale it. How to implement it.  How to go from data to insights to better decisions to increased ROI.  A comprehensive source about the application of comprehensive market information.  The content here will be wide-ranging — from case studies and success stories to best practices and thought leadership.  

It has been said that today’s information economy is on the verge of a grand synthesis — a mashup of data-oriented disciplines that includes market research, business intelligence, competitive intelligence, big data, analytics, and more.  The outcome of that synthesis is market intelligence — a truly complete and comprehensive understand of the marketplace. Translating this information into action is the art and science of data-driven decision-making.

In addition to curating outstanding content, we intend for this site to evolve into a hub for the market intelligence community.  A place for connections to form and grow; a forum for planning and promoting conferences; a place for people interested in market intelligence and data-driven decision-making to find kindred spirits.  

Thoughts?  Ideas? Want to be a contributor?  Reach out to me — I welcome your input!

 

Stephen Kraus, Ph.D.

Editor-in-Chief, Market-Intelligence.io

Chief of Insights, SimilarWeb

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About the Author  |  Stephen Kraus

Stephen Kraus is Editor-in-Chief of Market-Intelligence.io, and is widely recognized as an expert on consumer insights and digital trends. He is author of three books, has delivered a TEDx talk, and appeared on television many times. Steve also serves as Chief of Insights for SimilarWeb, a market intelligence firm that aims to track usage of every website and app in the world. He received his Ph.D. in social psychology from Harvard University, where he twice won Harvard's award for teaching excellence.