Welcome to Market-Intelligence.io!
Welcome to Market Intelligence Central! Here the leading figures in market intelligence create and curate the best content in market intelligence – one of the fastest growing fields in business. This site details how to…
- define and use market intelligence
- build, scale and implement market intelligence
- go from market intelligence data to insights to better decisions
This site will also explore the latest market intelligence reports, new developments in the market intelligence field, and new capabilities in the most popular market intelligence tools and platforms. We aspire to be comprehensive source about the application of comprehensive market information. The content here will be wide-ranging — from case studies and success stories to best practices and thought leadership.
In addition to curating outstanding content, we intend for this site to evolve into a hub for the market intelligence community. A place for connections to form and grow; a forum for planning and promoting conferences; a place for people interested in market intelligence and data-driven decision-making to find kindred spirits.
Thoughts? Ideas? Want to be a contributor? Reach out to me — I welcome your input!
Stephen Kraus, Ph.D.
What is market intelligence?
It has been said that today’s information economy is on the verge of a grand synthesis — a mashup of data-oriented disciplines that includes market research, business intelligence, competitive intelligence, big data, analytics, and more. The outcome of that synthesis is market intelligence — a truly complete and comprehensive understand of the marketplace. Translating this information into insights and action is the art and science of data-driven decision-making.
Market intelligence is the raw material for rapidly growing disciplines that are reinventing the process of business, such as analytics, insights and data-driven decision making. Market intelligence allows for better individual decisions, and by aligning an organization around a single view of the market, it aligns diverse initiatives even in the absence of explicit cooperation.
Today businesses are devoting entire units to market intelligence. Job titles related to market intelligence are increasingly common. Job listings about market intelligence are proliferating. Market intelligence increasingly comes in a variety of flavors: Digital intelligence. Social intelligence. Location intelligence. App intelligence. Etc.
We built this site to be a hub for content and community about market intelligence. We hope you find the site valuable, and welcome your contributions!